Premium SMS : Entertainment

Tuesday, October 30, 2007

The mobile phone is a perfect source of entertainment for people on the move and also complements other electronic entertainment media by making them interactive. Some examples of mobile entertainment are listed below:-

* Quiz & Games: Entertaining customers with quizzes and interactive games on their mobile phones.

Example: World Cup 2006 Trivia contest - over 400 questions relating to the world cup is created. Participants and football fans sms-in to participate and test their knowledge on football. They gain points by answering each questions correctly, and stand to win prizes if they qualify for the top 10 high score.

* SMS Voting: enables media such as Television, Print and Radio to interact with their audiences and encourages participation. Television voting is very popular for reality-based shows where users are given a









chance to vote for their favorite stars. Millions of viewers have participated in SMS Television voting across Malaysia for popular programs such as Akedemi Fantasia.




* Jokes and cartoons: Mobile phone users can subscribe to daily jokes, cartoons (logos) or fun pictures.

* Mobile video: Mobile video entertainment is not yet widely available in Malaysia but is popular in countries like Japan and South Korea. However, trial services are already being implemented by the local Telco’s and when there is demand by subscribers, it is expected that premium SMS will be used to request and pay for content followed by content delivery over WAP/GPRS.


If you have any 3G content or anything related to launch, please do check with us, as 3G based services are still in the infancy stage.

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